Lahontan Valley News was founded in 1903 by Burt Hanson and serves Lahontan Valley, encompassing Churchill County, Fallon, Lyon County and Fernley. The LVN has been honored with awards from the Nevada Press Association and the National Newspaper Association.
Lumegent is unique in that we take a kaleidoscopic approach in providing our clients with solutions. We customize client interactions so that we are not only offering services; we are also developing partnerships. We evolve with our clients because we know business climates invariably change. We are here to grow with our clients from now into the future.” — Billy Thompson, President
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Marketing Strategies, Brand & Design Development, Advertising a PR & Programs with Professional Training.
M & M Marketing Group has been providing marketing services for over 30 years. From start-ups, and mid-sized, to mature companies, your marketing strategy is still key to the success of your business.
Simply stated, without marketing your company cannot and will not survive.
Marketing focuses on the business components that dramatically impact your bottom line.
The federal agency responsible to support and empower small businesses to start, grow, expand, and recover.
See here to visit our funding programs;
Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business.
Market research blends consumer behavior and economic trends to confirm and improve your business idea.
It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye.
Gather demographic information to better understand opportunities and limitations for gaining customers. This could include population data on age, wealth, family, interests, or anything else that’s relevant for your business.
Then answer these questions to get a good sense of your market.
- Demand: Is there a desire for your product or service?
- Market size: How many people would be interested in your offering?
- Economic indicators: What is the income range and employment rate?
- Location: Where do your customers live and where can your business reach?
- Market saturation: How many similar options are already available to consumers?
- Pricing: What do potential customers pay for these alternatives?
You’ll also want to keep up with the latest small business trends. It’s important to gain a sense of the specific market share that will impact your profits.
You can do market research using existing sources, or you can do the research yourself and go direct to consumers.
Existing sources can save you a lot of time and energy, but the information might not be as specific to your audience as you’d like. Use it to answer questions that are both general and quantifiable, like industry trends, demographics, and household incomes. Check online or start with our list of market research resources.
Asking consumers yourself can give you a nuanced understanding of your specific target audience. But, direct research can be time consuming and expensive. Use it to answer questions about your specific business or customers, like reactions to your logo, improvements you could make to buying experience, and where customers might go instead of your business.
Here are a few methods you can use to do direct research:
- Focus groups
- In-depth interviews
For guidance on deciding which methods are worthwhile for your small business, the Small Business Administration provides counseling services through our resource partner network.
The Abbi Agency offers creative marketing and public relations strategies that are customized to target today’s wide variety of social and traditional media networks. Led by President and Founder Abbi Whitaker, who brings a decade’s worth of top-level public relations experience to every client, our dedicated PR professionals… will first get to know your business inside and out, and then work to position your team as experts within your field – even if that “field” doesn’t exist yet.
The Abbi Agency has been in the business of strategic trendspotting for years, helping our clients anticipate changes in their consumers’ behavior and position themselves appropriately. And when necessary, we’ve even created a trend or two to help our clients get better exposure.
We will help you to package and pitch your message to the media, to your customers and to the influenced who help determine which products and services your customers purchase.
The Abbi Agency specializes in business-to-business products and services, food and beverage companies, product launches and sports and outdoors companies and events.
Here’s some GOOD NEWS about Fallon and Churchill County — our residents, local businesses, and non-profit organizations. The Fallon Post will be found at www.TheFallonPost.org and will feature a Community Calendar, Online Business Directory, community news, and more. We will be working through December 2018 to test and promote the online paper for a launch on January 1st, 2019. Our long-range goal is to print a daily paper for the community by working diligently to gain your trust and participation. We will begin this project as a daily online paper, with the target to print a weekly paper in June of 2019 and by January 1st, 2020 have the paper going out as a daily print edition. The paper is brought to you by Rachel Dahl and her skeleton crew of free-lancers, contributors, and friends. Rachel has served this community for years as a writer and contributor to the Fallon Star Press, a teacher at Western Nevada College and the Churchill County School District, the Executive Director of Churchill Economic Development, and a Fallon City Councilwoman. She recently returned to Fallon after a two-year adventure to Southern Nevada where she had the opportunity to learn about the rest of our beautiful state and is looking forward to bringing her experience to this important project. We welcome all submissions, ideas, and comments and look forward to being a part of this amazing community we all call home. Please email us at: admin@TheFallonPost.org or call 775-750-9482.