Our Story

It all started with one of Northern Nevada’s radio pioneers taking a risk and moving his family of six from Winnemucca to Fallon to start a radio station. His dream went on the air in 1957, and more than fifty years later, the family still sits the helm.

We couldn’t be prouder to have grown along with northern Nevada – and all of you.

This site is our link to you, our listeners. We hope you’ll check out the day’s offerings from the Trading Post and make us your soundtrack of the day by tuning in to Country 980 or K2FM 99.5.

If you’re looking to connect with us, please don’t hesitate.

The station was first licensed in 1957 as KVLV. The transmitter was two miles outside of Fallon. Originally, the station was on 1250 kHz. The station switched to its current frequency in 1962 and increased power to 5,000 watts.

KVLV (980 AM) is a radio station broadcasting a country music format. It is known on air as Country 980. Licensed to Fallon, Nevada, United States, the station is currently owned by Lahontan Valley Broadcasting Company, LLC and features programming from ABC Radio and iHeartMedia. It is a daytimer. In order to protect other stations on the frequency, the station must sign off at local sunset. In past elections, the station has streamed candidate debates. The station is a member of the Nevada Broadcasters Association. The station broadcasts local school closures, church services, as well as interviews with local authors.